RetailMore Wow: «Point of Sale» to «Point of Experience»

Online business is increasingly competing with stationary retail. Retail space is cost-intensive. Sellers are forced to develop their point of sale and offer their customers real added value on site.

When analogue and digital merge, products become multi-sensory experiences in the shop. Customers can physically experience products and be inspired with matching digital content. Extended assortments, additional colour variants or cross-selling offers can also be shown. The point of sale becomes the point of experience!